About Us at Center Irrigation 

Center Irrigation is made up of a small group of very dedicated people that share the same dedication in delivering a high standard to service to our customers.

The Passion behind Center Irrigation comes easily for company principal Ian Sobey.  Ian who is a fourth generation farmer and who stills farms today, has had a long history of involvement with water. A family movie picture shows a young boy unblocking spray heads in a potato crop at the age of five. Today over four decades later Ian is driven by passion and dedication to deliver the best irrigation options to farmers, with unmatched practical knowledge.


Ian has, over time experienced the change from hand shift pipes, to travelling irrigators and in the last two decades had vast experience with Center Pivots. This hands on experience came with a shift to a very large scale farming operation where he owned and operated twenty six centre pivots (twenty two being REINKE brand) irrigating up to 1000Ha of horticultural crop per year. This practical knowledge over a decade has made Ian probably one of the most experienced centre pivot sales person getting around today.

Ian has been instrumental in bringing the benefits of centre pivots to his home area of Ballarat to where in a short time Center Irrigation has nearly fifty centre pivots working with in a short half hour drive of their base. This has brought the biggest single change to Ballarat farmers since the start of irrigation. Local farmers have been only been to happy to accept Ian’s experience which has made the adaptation of this change in irrigation practice an easy process.

Today Ian travels extensively through out Victoria and New South Wales. Center Irrigation is based at Ballarat Victoria and has recently opened a base in Deniliquin NSW which will make it easier to service our ever expanding area. Center Irrigation has also Sub-dealers based in Coleambally NSW, Albury NSW and Numurkah Victoria.

If you are thinking of Centre Pivot or Lateral Move irrigation then don’t get caught with an under designed system. Let some one with actual experience walk you through all the options available today and work with you to custom design an irrigation system that will not only be the most practical but will also improve your quality of life. Remember a change in irrigation practice should mean that it works for you, not the other way around!

If you have an enquiry please fill out the contact us and we will get back to you as soon as possible..

A few words from Ian:

I am always happy to discuss enquiries from not only Australia, but globablly as well. Our web-site quite frequently fields enquiry from all parts of the globe, to which I am always happy to discuss and where possible assist. I have built up a number of friendships and contacts from around the world and can help you with contacts, supply, consultancy or project management of your projects. I have become directly involved in importing agricultural products from the US and China and can also assist to find products you need, especially if you are seeeking specialised products and knowledge.

Together with my business contacts and partners we have the expertise with the right proficiency and capability to implement your projects such as,

  • Large scale sustainable irrigation
  • Irrigation modernisation projects
  • Small scale irrigation
  • Waste water re-use irrigation projects
  • Large and small scale mining dewatering and electrical applications
  • Watering systems for developing countries for agricultural and urban use  
  • If you have a need from the list above please feel free to contact me directly.


Ian Sobey    Dip.Irr Dip.R.B.M

(Special Projects)

PFT Agribusiness Group (PFTagg)


Follow me on Twitter @pftagg


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